Propensity
Propensity: A broad multichannel ABM platform with strong intent, activation, and revenue attribution. Ranked #5 of 29 in Account-Based Marketing Software by our editors (8.8/10); pricing: From $2,000/mo; best for multichannel ABM with revenue attribution.
At a glance
- Editor score8.8 / 10
- PricingFrom $2,000/mo
- Best forMultichannel ABM with revenue attribution
- Free planNo
- Paid from$2,000/mo
- Intent dataYes
- Facts checked20 Sep 2026
Where it wins
- Builds account audiences with firmographic, intent, and ICP criteria
- Runs campaigns across ads, email, direct mail, and contextual channels
- Connects engagement data to Salesforce and HubSpot for CRM attribution
Where it doesn't
- Starts at $2,000 per month with no free plan
- Advanced advertising channels require higher-priced tiers
- Broad functionality may exceed the needs of narrow ABM programs
Our verdict on Propensity
Propensity is a web-based account-based marketing platform for B2B growth, marketing, sales, and revenue teams. It combines account audience building, intent data, buying circles, website visitor identification, enrichment, campaign execution, analytics, and CRM attribution. Teams can define target accounts using firmographic filters, intent signals, CRM imports, CSV uploads, ICP criteria, and retargeting. The platform also supports contact and account scoring, personalization, API access, and synchronization with Salesforce and HubSpot.
Pricing is structured across three monthly plans. Essential costs $2,000 per month and includes account- and contact-level website de-anonymization, intent data, unlimited campaigns, contextual and geofencing ads, marketing email distribution, and standard lead scoring. Strategic costs $3,000 per month and adds unlimited intent data, a dedicated account manager, sales training, custom lead and account scoring, and LinkedIn and Facebook ads. Unlimited costs $4,000 per month and adds unlimited contact data, premium technical support, technical onboarding support, Google and YouTube ads, and TikTok. The published plans make Propensity a substantial investment for teams that need coordinated ABM execution rather than a lightweight account-list tool.
Its main strength is breadth across the ABM workflow. Campaign channels include social, the Propensity Display Network, native, direct mail, marketing email, contextual ads, geofencing, LinkedIn, Facebook, Google, YouTube, TikTok, and Reddit. Integrations include Salesforce, HubSpot, Google Ads, YouTube Ads, LinkedIn, Facebook, Instagram, Gmail, Slack, Outlook 365, Salesloft, Apollo, Meta, TikTok, and Reddit. Account reporting uses revenue attribution, while buying circles help teams select contacts and roles within target accounts. Choose Propensity if multichannel activation and revenue-linked reporting are priorities; teams seeking a lower-cost or narrower ABM tool should look elsewhere.
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Propensity pricing
All 3 Propensity plans and prices →
Propensity fact sheet
| Free plan | No |
|---|---|
| Paid from | $2,000/mo |
| Intent data | Yes |
| Account selection | Firmographic filters; intent signals; CRM imports; CSV uploads; ICP Builder; retargeting |
| Campaign channels | Social; Propensity Display Network; native; direct mail; marketing email; contextual ads; geofencing; LinkedIn; Facebook; Google; YouTube; TikTok; Reddit |
| Account personalization | Yes |
| Buying-group support | Yes |
| Account reporting | Revenue |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, ISO 27001, GDPR |
| Support | Email, Live chat, Tickets, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 15 integrations: Salesforce, HubSpot, Google Ads, YouTube Ads, LinkedIn, Facebook … See all → |
| Pricing | From $2,000/mo (source) |
| Website | propensity.com |
| Facts checked | 20 Sep 2026 |
Propensity integrations
Propensity lists 15 integrations on its own site.
- Salesforce
- HubSpot
- Google Ads
- YouTube Ads
- Gmail
- Slack
- Outlook 365
- Salesloft
- Apollo
- Meta
- TikTok
See all Propensity integrations →
Alternatives to Propensity
- Abmatic AIFull-funnel ABM automation with broad channel coverage, but a high annual starting price.9.4
- Foundry ABMA broad ABM suite for coordinating intent, campaigns, personalization, and sales activation.9.2
- FollozeA no-code ABM platform for personalized experiences, activation, and pipeline reporting.9.1
See all Propensity alternatives →
Propensity vs the competition
- Propensity vs Abmatic AI
- Propensity vs Foundry ABM
- Propensity vs Folloze
- Propensity vs Influ2
- Propensity vs Warmly
- Propensity vs Factors.ai
Compare Propensity with any tool side by side →
Also Ranked In
Propensity is ranked in 4 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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