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Head-to-head · Small Business CRM

Zoho CRM vs Bigin by Zoho CRM

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Zoho CRM #2 in Small Business CRM 9.3/10 Free plan · paid from $14/user/mo (annual) · 15-day trial Free planFree trial✓ 0 of 4 features Visit Zoho CRM
Bigin by Zoho CRM #8 in Small Business CRM 8.7/10 Free plan · paid from $7/user/mo (annual) · 15-day trial Free planFree trial✓ 0 of 4 features Visit Bigin

Zoho CRM leads on 0 checks, Bigin by Zoho CRM on 1, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreZoho CRM · 9.3/10
  • Lowest starting priceBigin by Zoho CRM · $7/user/mo
  • Free planboth
  • Free trialboth

Zoho CRM scores higher on our rubric for small business crm: 9.3 against 8.7 out of 10; our editors rank them #2 and #8.

Bigin by Zoho CRM is cheaper to start at $7/user/mo against $14/user/mo.

Zoho CRM is the better fit for small teams needing an affordable all-round CRM. Bigin by Zoho CRM is the better fit for small teams needing low-cost sales basics and AI.

  • Zoho CRM fits best

    Small teams needing an affordable all-round CRM

  • Bigin by Zoho CRM fits best

    Small teams needing low-cost sales basics and AI

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. How we rank.

Side by side

Feature Zoho CRM 9.3/10 Visit ↗ Bigin by Zoho CRM 8.7/10 Visit ↗
At a glance
Editor score 9.3 8.7
Ranking #2 in Small Business CRM #8 in Small Business CRM
Best for Small teams needing an affordable all-round CRM Small teams needing low-cost sales basics and AI
Pricing model Free plan + paid Free plan + paid
Starting price $14/user/mo $7/user/mo (best)
Free plan ✓ ✓
Free trial 15 days 15 days
Free trial length 15 days · no card needed 15 days · no card needed
Deployment Cloud, Mobile Cloud, Desktop, Mobile
Platforms Web, iOS, Android Web, macOS, iOS, Android
Support Email, Live chat, Phone, Tickets, Community, Docs Phone, Email, Live chat
Compliance GDPR SOC 2, ISO 27001, GDPR, HIPAA
Integrations 1,100+ integrations 19 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business
Features Zoho CRM 0/4 · Bigin by Zoho CRM 0/4
Workflow automation Not checked yet Not checked yet
Email marketing Not checked yet Not checked yet
Lead scoring Not checked yet Not checked yet
Sales forecasting Not checked yet Not checked yet
Specs
Sales pipelines Not checked yet Not checked yet
Contact limit Not checked yet Not checked yet
Our review
Pros
  • Free plan supports up to 3 users
  • Pipelines, workflow automation, and marketing tools in one CRM
  • Zia AI, mobile access, and 1,100 integrations
  • Free tier includes a pipeline, built-in phone and mobile apps
  • Annual Express adds team pipelines, email and WhatsApp integration
  • Premier and Bigin 360 include AI features and advanced automation
Cons
  • The free plan is limited to 3 users
  • Paid plans are priced per user, with annual billing for the lower listed rates
  • Advanced capabilities require a higher-tier plan
  • Free is limited to one pipeline, 500 records and three automations
  • AI features start with Premier, at $12 per user monthly billed annually
  • 24/7 support is not offered
Our verdict

Zoho CRM brings lead, contact, account, and deal management together with sales pipelines, email history, campaigns, and analytics. It is aimed at sales teams and customer-facing organizations, with plans spanning small teams through…

Read the review →

Bigin by Zoho CRM is a customer relationship management product for small businesses that want to organize contacts, companies, deals and activities around sales pipelines. It suits teams moving beyond spreadsheets that need core sales…

Read the review →
  1. Zoho CRMSmall Business CRM 9.3Free plan · paid from $14/user/mo (annual) · 15-day trial
  2. Bigin by Zoho CRMSmall Business CRM 8.7Free plan · paid from $7/user/mo (annual) · 15-day trial

Strengths and trade-offs

  • Zoho CRM — where it wins

    • Free plan supports up to 3 users
    • Pipelines, workflow automation, and marketing tools in one CRM
    • Zia AI, mobile access, and 1,100 integrations

    Where it doesn't

    • The free plan is limited to 3 users
    • Paid plans are priced per user, with annual billing for the lower listed rates
    • Advanced capabilities require a higher-tier plan

  • Bigin by Zoho CRM — where it wins

    • Free tier includes a pipeline, built-in phone and mobile apps
    • Annual Express adds team pipelines, email and WhatsApp integration
    • Premier and Bigin 360 include AI features and advanced automation

    Where it doesn't

    • Free is limited to one pipeline, 500 records and three automations
    • AI features start with Premier, at $12 per user monthly billed annually
    • 24/7 support is not offered
  • Zoho CRM9.3/10 · Free plan · paid from $14/user/mo (annual) · 15-day trial

    A broad CRM with a free plan, paid tiers, automation, marketing tools, and AI.

    Visit Zoho CRMFull verdict →
  • Bigin by Zoho CRM8.7/10 · Free plan · paid from $7/user/mo (annual) · 15-day trial

    A low-cost CRM with a free tier, customizable pipelines, automation and mobile apps.

    Visit BiginFull verdict →

More comparisons

All small business CRM comparisons → · Full ranking →

Guides on small business CRM

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update